There’s a simple formula to brand loyalty:Shoppers to become new customers New customers to become repeat customersRepeat customers to become brand evangelists.
Customer service has always been an incredibly important part of customer experiences. It’s one of the most important differentiators for stores, a mark of quality, and challenging skill to learn. However in recent years, large and small retailers alike have focused more of their time and money on clienteling.
With clienteling, store associates can use data at their fingertips to engage customers in and out of stores. And by directly communicating with customers, store associates can move beyond first impressions to build better relationships, brand loyalty, and store sales.
We’ve outlined several companies who are making waves in clienteling. Each can teach us a thing or two about forming relationships with customers on and offline: