Top 5 AI Tools for Retailers to Boost Sales in 2025

Discover the 5 top AI tools that retail brands can use to improve efficiency, boost sales, and build stronger customer relationships.

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Written by

Kara Zawacki, Product & Brand Marketing Director @ Endear

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The retail world is no longer just about shelves, signage, and seasonal promotions. In 2025, it's about signals, segmentation, and smart systems. As shoppers increasingly expect hyper-personalized clienteling, frictionless experiences, and white-glove service both in-store and online; retail brands need to meet them with technology that’s just as intuitive as their favorite app.

That’s where AI comes in.

The good news? AI tools for retailers aren't just for Fortune 500 companies anymore, they've evolved to become accessible, affordable and absolutely essential for small to mid-sized retail brands looking to compete effectively. AI is rapidly being adopted in retail, with 42% of retail brands actively using AI and another 34% piloting initiatives. 

Whether you're managing 5 stores or 200, the right AI tools can transform your biggest operational headaches into competitive advantages. The question now is whether you're going to harness AI to solve your most pressing challenges or continue watching your competitors pull ahead.

From clienteling CRMs to predictive analytics, here are 5 of the best AI tools retail teams should be using in 2025 to drive loyalty, revenue, and real results.

The 5 Best AI Tools for Retailers

Ready to transform your retail operations from reactive to proactive? These ten AI-powered solutions address the core challenges that keep retail directors and operations leaders awake at night. Each tool tackles a specific pain point while integrating seamlessly into your existing workflow.

Tool #1: Endear - For AI-Powered Clienteling and Omnichannel Sales

If your retail team thrives on building long-term relationships with customers, Endear is your go-to retail CRM. Designed specifically for omnichannel and brick-and-mortar brands, Endear puts personalization at the heart of every customer interaction.

What it is: Endear is a comprehensive clienteling platform designed specifically for omnichannel retail brands. It unifies customer data across all touchpoints, supercharges your clienteling efforts and empowers your team with AI-driven tools and insights to drive personalized sales experiences.

Key AI-Powered Features:

  • AI Notetaker: This feature automatically captures and organizes customer interaction notes, extracting key details like style preferences, sizing information, and purchase intent. Afterwards, it will automatically update customer profiles, suggest follow ups, and even draft relevant messages. No more frantically scribbling notes or relying on memory. The AI does the heavy lifting while your sales associates focus on building relationships.
  • Unified Customer Profiles: Every interaction, whether in-store, online, or via social media, gets consolidated into a single, comprehensive customer view in Endear's Retail CRM that's accessible across your entire team.
  • Conversation Recaps and Suggested Replies: The AI helps sales associates remember past conversations and suggests better responses, ensuring consistent, personalized communication that builds stronger customer relationships.
  • Message Translation and AI Prompting: Break down language barriers with real-time translation and get AI assistance in crafting the perfect message for any customer situation.
  • Sales Opportunity Identification (coming soon): Endear Notetaker will intelligently flag high-potential customers based on conversation insights, helping associates prioritize follow-ups that are most likely to convert, boosting sales efficiency and driving more revenue from every interaction.

Why It's A Great Tool For Retailers:

Endear's platform is laser focused on supercharging retail clienteling efforts to increase average order values, improve customer retention and grow overall sales. Instead of juggling multiple systems and losing track of customer relationships, you get a single source of truth that actually makes your team more effective. The AI components ensure that nothing falls through the cracks, while the intuitive interface and mobile app means your associates will actually use it.

See what AI-powered clienteling can do for your brand

Endear makes it easy for anyone - from stylists to store managers - to capture customer information, message customers, book appointments, and grow sales. No expertise required.

Tool #2: Klaviyo - For AI-Driven Marketing Automation

Email and SMS marketing are no longer just about sending mass messages; they're about sending the right message at the right time. Klaviyo's AI is designed to turn your customer insights into highly personalized campaigns that drive revenue and build loyalty.

What it is: Klaviyo is an intelligent marketing automation platform designed specifically for e-commerce brands. It leverages AI and machine learning across its email and SMS tools to help you understand customer behavior and automate personalized communication at scale.

Key AI-Powered Features:

  • Predictive Analytics: Go beyond past behavior. Klaviyo's AI predicts future actions, identifying customers' predicted lifetime value (CLV), churn risk, and even their next expected order date.
  • AI-Powered Segmentation and Content: Create highly complex customer segments just by typing a description in plain English. The platform can also generate high-performing subject lines and SMS copy, overcoming writer's block and optimizing your messaging.
  • Smart Send Time: The AI determines the optimal send time for each individual contact based on their unique engagement history, maximizing open and click-through rates automatically.
  • Personalized Product Recommendations: The platform's AI analyzes browsing behavior, purchase history, and cart contents to dynamically recommend the most relevant products in each email.

Why It's A Great Tool For Retailers:

For retailers, retaining a customer is far more cost-effective than acquiring a new one. Klaviyo excels at turning your existing customer data into retention-focused marketing that feels personal and timely, helping you increase customer lifetime value and convert more effectively.

Tool #3: ViSenze - For Smart Visual Search and Product Discovery

Ever watched a customer struggle to describe what they're looking for? Visual search eliminates that frustration entirely by letting images do the talking. With 36% of consumers having used visual search, this technology directly addresses a major customer pain point.

What it is: ViSenze is an AI-powered product discovery platform that makes your entire catalog searchable through images. Customers can upload photos to find visually similar items, revolutionizing how people shop your brand.

Key AI-Powered Features:

  • Visual & Multi-Modal Search: Customers can upload a photo or screenshot to instantly find similar items in your catalog. They can even combine images with text descriptions for hyper-specific results.
  • Automated Product Tagging: The AI analyzes your product images to automatically generate detailed attribute tags, improving search accuracy without requiring manual data entry.
  • Smart Recommendations: The platform provides visually similar product suggestions and offers intelligent alternatives for out-of-stock items, preventing dead ends in the customer journey.

Why It's A Great Tool For Retailers:

ViSenze directly addresses the "I'll know it when I see it" challenge that's particularly relevant for fashion, home goods, and jewelry brands. For retailers struggling with high bounce rates or poor product discovery, visual search provides an immediate upgrade to the customer experience.

Tool #4: Gorgias - For AI-Powered Customer Support Automation

Customer service inquiries can quickly overwhelm a small team, but AI-powered support automation ensures no customer falls through the cracks while freeing up your team for high-value interactions.

What it is: Gorgias is a customer service helpdesk designed specifically for e-commerce brands, using AI to automate responses and manage support tickets more efficiently.

Key AI-Powered Features:

  • Automated Response System: The AI detects common customer questions like "Where is my order?" and automatically responds with real-time information pulled directly from your e-commerce platform.
  • Sentiment Analysis: The system analyzes the tone of customer messages to prioritize urgent or potentially negative situations, ensuring critical issues get immediate attention.
  • Macro Suggestions: AI suggests pre-written response templates based on ticket content, speeding up response times while maintaining consistent brand voice.

Why It's A Great Tool For Retailers:

Gorgias acts as your first line of customer service defense, automatically handling routine inquiries while escalating complex issues to human agents. For growing retail brands where customer service volume is increasing faster than team capacity, Gorgias provides scalable support without sacrificing quality.

Tool #5: Invent Analytics - For AI-Driven Demand Forecasting & Inventory Planning

Nothing kills sales faster than stockouts, but overstock ties up cash and kills margins. AI demand forecasting improves accuracy by 23.7% for retailers, taking the guesswork out of inventory planning.

What it is: Invent Analytics is a demand forecasting and inventory optimization platform that uses machine learning to predict customer demand and optimize stock levels across locations.

Key AI-Powered Features:

  • Predictive Demand Modeling: The AI analyzes historical sales data, seasonal trends, marketing campaigns, and external factors to forecast demand with remarkable accuracy.
  • Multi-Location Optimization: For retailers with multiple stores, the platform optimizes inventory allocation across locations based on local demand patterns and transfer costs.
  • Automated Reordering: Set intelligent reorder points that adapt to changing demand patterns, seasonal fluctuations, and promotional activities.

Why It's A Great Tool For Retailers:

Inventory management becomes exponentially more complex as you scale. Invent Analytics transforms inventory planning from reactive guesswork into proactive strategy, helping you maintain optimal stock levels while minimizing carrying costs and reducing stockouts by 30-40%.

How to Choose the Right AI Tools for Retail Success

Selecting the right AI tools for retail isn't about adopting the latest technology. It's about solving your most pressing operational challenges. Here's how to make strategic decisions that drive real results:

  • Start with your biggest pain point. Don't get distracted by flashy features that don't address your core challenges. If you're losing sales due to disorganized customer relationships, prioritize a clienteling solution like Endear. If customers struggle to find products, focus on improving discovery with visual search tools.
  • Prioritize integration capabilities. Ensure any solution integrates seamlessly with your current tech stack, including your POS system, e-commerce platform, and customer service tools. This prevents data silos and ensures smooth implementation.
  • Focus on user adoption. Look for solutions designed with retail workers in mind: intuitive interfaces, mobile accessibility, and features that make daily tasks easier rather than more complicated.
  • Evaluate ROI potential. Each AI tool should address a measurable business challenge with clear metrics for success, whether it's increasing conversion rates, reducing customer service costs, or improving inventory turnover.

The Competitive Edge: Implementing AI Tools in Your Retail Strategy

AI tools for retailers are no longer a luxury. They're a necessity for staying competitive. The retailers who thrive in 2025 won't be those with the biggest budgets, but those who strategically implement AI tools to solve their most pressing operational challenges.

From clienteling CRMs to predictive analytics, the right AI tools help you deliver relevance, responsiveness, and relationships at scale. Whether you're building loyalty, optimizing product discovery, or staying ahead of shopper behavior, these tools make your team smarter, faster, and more effective.

Every day you continue with manual processes and disconnected systems represents lost revenue and competitive ground that becomes increasingly difficult to recover. Don't let your competition define the future of retail in your market.

Ready to level up your retail tech stack? Start with one tool that addresses your most expensive operational pain point, and let the algorithms do what they do best while your team focuses on what it does best: building incredible customer experiences.

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